Like moths to a flame.
Vivid Sydney wanted to soften the annual crush of 2.7 million people descending on Circular Quay to view their festival. We needed to create an experience at Martin Place that would divert the traffic and hold people’s attention for at least 45 minutes.
Simplicity and accessibility.
We transformed Martin Place into an 8-bit wonderland, borrowing from a nostalgic aesthetic and drawing on a burger trend, creating an installation where you could eat, drink, dance and most importantly play.
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