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Sydney’s QVB wanted to provide an experience that surprised and delighted shoppers during the Lunar New Year. So the Royals approached us to bring their ATL campaign to life.
With the QVB often highly congested, we needed to come up with an idea that was not only surprising and quick to grasp but also provided a photo opportunity for socials.
Who’s a good campaign?
In keeping the QVB aesthetic, we created a gallery of ornate picture frames which floated under the centre dome, with screens within each.
Adorable clothed canines within used motion tracking technology to eagerly follow an oversized physical tennis ball placed in the QVB foyer.
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