Flying footies in 12 days.
DDB came to us with an exciting opportunity with Virgin Australia. They had the opportunity to activate during the 3/4 time show of AFL games at the brand new Optus Stadium, Perth.
Naturally, we wanted an activation that merged the brand with the joy of AFL.
The best kind of spin.
Using the field side screens, we set a roulette wheel spinning around the whole stadium, displaying destinations like LA and Hong Kong, Broome and Kununurra. The participant then kicked a footy at their desired destination. An implanted GPS chip tracked the football’s flight and determined where it would have landed on the wheel. This triggered a dramatic 3D animated winning sequence on the stadium’s enormous superscreens.
12-day sprint
This engaging activation was rolled out at every West Coast Eagles and Fremantle Football Club (Dockers) game for the season, creating over 20 winners and viewed by over 400,000 people.
Not bad for a twelve day turnaround from brief to stadium installation.
No items found.
Client Quotes
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
You may also like this
