A tour for all.
Our challenge was to increase the number of international students enrolling at UNSW.
We knew that potential students who visited the campus were twice as likely to enrol.
University on tour.
We decided that if we couldn’t physically transport everyone to our beautiful blue skies and UNSW amazing campus we would transport them digitally.
Using the latest tech at the time, we shot 17 different scripted scenes, then fused the 360 experience with graphics, a clickable HUD, and 160 pieces of navigable information – creating a living, breathing prospectus where the viewer is in full control.
Still on tour
While the tour was primarily to be experienced via VR headset at education conferences throughout the Asia Pacific region, it was also ported to a mobile app, Google Cardboard, and an in-browser interface. Users could immerse themselves in the university from any device anywhere in the world. With a six minute average dwell time, that's exactly what they did.
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